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Our History

It all started in June 2008, with our Director Alicia's passion for hair and over 20 years experience of mentoring and training young apprentices. Alicia believed then and still does to this date: it is all about hair.

This first location was at Eagle Vale Market Place in Sydney’s Campbelltown Region.
In the January 2009 two further locations were opened at Hills Dale in Sydney's Eastern Suburbs and Shell Harbour on the NSW South Coast.
Each new location grew the passion that Alicia had for hair, so a 4th location was opened in June 2009 at Wyong on the NSW Central Coast. At this stage we had grown from one salon with four stylists and apprentices to four locations with 24 Staff.

July 2010 locations umber 5 and 6 came in quick succession when we took over Euphoria Sydney in the Campbelltown region of Sydney. Four weeks later we took over Iconic Hair & Beauty at Windsor in Sydney's far West.
Location number seven opened in May 2011 when we opened Equal Image Hair & Beauty, our 3rd location in the Campbelltown region. We were now servicing our clients at all major shopping centres in the Cambelltown region.
The very first of the ITZ ALL ABOUT HAIR location was opened at Penrith Westfields in August 2012 and Alicia's original dream was born - it truly is all about hair.
In September 2012 Euphoria was refurbished and rebranded to Itz All About Hair followed by the Wyong Location being rebranded - within months the dream of hair was being realised with 3 locations under the name.
The next recreation was Campbelltown Mall being fully refurbished and joining the Itz All About Hair brand in March 2013. The biggest and the best so far.

We have grown the Itz All About Hair brand to be synonymous with quality. We pride ourselves on delivering a high quality salon experience at affordable prices. With this in mind, we are looking forward to opening more locations soon!