NEUMA believes that organic raw materials, sustainable business practices and continuing membership as a global corporate citizen will make the difference in the long run. NEUMA vets every chemical, providing full ingredient disclosure, not hiding behind words like “fragrance”, using CLEAN energy and GREEN chemistry principles in manufacturing, REDUCING packaging and maximizing use of post-consumer RECYCLED resources, using materials that are RECYCLABLE, designing packaging and marketing materials for REUSE, and partnering with suppliers who use RENEWABLE energy and support FAIR TRADE.
NEUMA formulas feature the Phyto Colour Complex™ proprietary colour protection system. A gentle, sulfate-free, plant-derived surfactant system that removes environmental pollutants from the hair shaft to prevent colour oxidation. It maximizes colour hue, vibrancy and longevity while restoring natural health and shine. Phyto UV Shield™ is a proprietary blend of certified organic plant extracts that enhance hue, reflectivity, and vibrancy of colour. Along with essential oils, it protects colour from UVA, UVB oxidation. NEUMA helps to enrich and protect hair, sustaining vibrant colour – leaving it soft, silky smooth and full of shine.